Microsoft Copilot to expand to Samsung and LG smart TVs

Samsung and Microsoft have announced plans to integrate Microsoft’s Copilot AI assistant into LG and Samsung television sets, expanding AI capabilities in home entertainment devices.

Key Announcement: LG and Samsung will incorporate Microsoft’s Copilot into their 2025 TV lineups, marking a significant expansion of AI-powered features in consumer electronics.

• LG’s 2025 OLED evo lineup will feature AI-driven personalization, including user recognition and personalized content suggestions
• Samsung plans to integrate Copilot as part of its Vision AI suite, alongside features like 8K AI upscaling and adaptive sound
• Initial rollout of AI search features will begin in the United States and South Korea

Technical Implementation: The integration aims to enhance the user experience through personalized content recommendations and automated optimization features.

• TVs will be capable of recognizing users by name and voice
• The system will provide contextual suggestions based on viewing habits
• Samsung’s Vision AI includes features like auto HDR remastering and color enhancement that adjust based on screen content

Strategic Partnerships: Microsoft’s TV integration represents an expansion of its “Copilot company” vision, while manufacturers are pursuing multiple AI partnerships.

• Samsung has announced plans to collaborate with Google, suggesting potential future integration of Google’s Gemini AI
• The partnership demonstrates Microsoft’s strategy to expand Copilot beyond traditional computing platforms
• Multiple AI assistants may coexist on future TV platforms, offering users various options for interaction

Looking Ahead: While specific implementation details remain limited, this integration signals a shift toward more intelligent and personalized home entertainment experiences, though questions remain about how effectively these AI features will enhance the viewing experience and protect user privacy.