Samsung’s shows off new AI-powered OLED monitors at CES 2025

Samsung will debut five new high-end monitors at CES 2024, including a glasses-free 3D display and what it claims is the world’s first 27-inch 4K OLED gaming monitor.

Key Product Announcements: Samsung’s new monitor lineup spans gaming, productivity, and creative uses with innovative display technologies and features.

• The Odyssey 3D introduces glasses-free 3D viewing through light field display technology and a lenticular lens system, complemented by eye-tracking capabilities for optimal image adjustment
• The Odyssey OLED G81SF breaks new ground as the first 27-inch 4K OLED gaming monitor, featuring a 240Hz refresh rate and OLED Safeguard+ technology to prevent screen burn-in
• For esports enthusiasts, the Odyssey OLED G60SF delivers a blazing-fast 500Hz refresh rate and 0.03ms response time on a 27-inch QHD OLED panel

Technical Innovations: Samsung incorporates cutting-edge display and AI technologies across the new monitor lineup.

• The Smart Monitor M90SF leverages on-device AI to automatically optimize picture settings based on content type, while also offering 4K AI upscaling
• ViewFinity S8 37 targets creative professionals with its 37-inch 4K display, featuring 99% sRGB color accuracy and practical additions like a built-in KVM switch for controlling multiple devices
• HDR10+ certification appears on multiple models, ensuring high dynamic range content displays with optimal contrast and color accuracy

OLED Integration: Samsung’s strategic emphasis on OLED technology marks a significant shift in their monitor strategy.

• Multiple models in the lineup feature OLED panels, suggesting Samsung’s growing confidence in OLED technology for monitors
• The inclusion of burn-in prevention technology addresses one of the primary concerns about OLED displays in desktop applications
• High refresh rates across the OLED models demonstrate Samsung’s ability to overcome traditional OLED speed limitations

Market Positioning: While pricing and exact release dates remain unannounced, these monitors are positioned as premium offerings in their respective categories.

• The diverse lineup suggests Samsung is targeting multiple market segments, from gaming enthusiasts to creative professionals
• The combination of high refresh rates and 4K resolution indicates these monitors will likely command premium prices
• All models are expected to launch later in 2024

Looking Forward: Samsung’s monitor innovations, particularly in glasses-free 3D and high-refresh OLED technology, may signal broader industry trends in display technology development, though market adoption will largely depend on the yet-to-be-announced pricing strategy.