Investigative report uncovers hundreds of unsafe mobile apps marketed to children

Key findings: A joint investigation by Parents Together Action and Heat Initiative uncovered hundreds of apps with inappropriate content that were incorrectly rated as suitable for children on Apple’s App Store.

• Researchers identified 200 problematic apps during a 24-hour review of 800 applications
• Many apps were rated suitable for children as young as 4 years old, despite containing mature content
• Categories included AI face rating systems, virtual girlfriend simulations, anonymous chat platforms, and drug-dealing games

Types of concerning content: The investigation revealed a wide range of potentially harmful applications that could expose children to dangerous situations or inappropriate material.

• Multiple VPN applications, rated for children, could enable access to restricted content including pornography and extremist material
• Anonymous messaging apps with encryption capabilities could facilitate cyberbullying
• Weight loss and fasting tracking apps targeting young users raise eating disorder concerns
• Beauty filter apps promoting unrealistic appearance standards were marketed to children

Systemic issues: The report highlights fundamental problems with Apple’s app rating system and oversight processes.

• No third-party child development experts are involved in determining age ratings
• Financial incentives encourage both Apple and developers to distribute apps as widely as possible
• Weight loss apps and unrestricted internet access tools were consistently approved for users as young as 4 years old
• Current self-rating system lacks independent verification or oversight

Regulatory context: This investigation emerges amid increasing scrutiny of Apple’s App Store practices and policies.

• Apple faces mounting criticism over its App Store governance
• Regulators are examining the company’s market dominance and platform controls
• The company has not issued an official response to the investigation’s findings

Looking ahead: These findings could prompt significant changes in how mobile app stores handle content ratings and child safety measures, particularly as regulators and advocacy groups increase pressure for stronger protections. The investigation raises important questions about the effectiveness of self-regulation in digital marketplaces and the need for independent oversight to protect vulnerable users.