Google will apparently add an ‘AI Mode’ right on its main search page

The artificial intelligence race among major tech companies continues to heat up as Google prepares to integrate AI more prominently into its core search experience.

Latest developments: Google is planning to introduce an “AI Mode” feature directly on its main search page and within its mobile app, marking a significant expansion of its Gemini AI capabilities.

• The new AI Mode will be accessible via a button at the top left of web search results and inside the Google app
• App code analysis reveals plans for dedicated AI tabs with voice and image input options
• The feature will provide an interface similar to Gemini AI chat directly within search results

Current AI integration: Google has already begun incorporating AI features across its ecosystem, though in less prominent ways.

• Links promoting Gemini currently appear below the search homepage
• Search results may include “AI Overview” sections
• Gemini integration exists in various Google products including Pixel phones, Gmail, and Drive/Workspace
• Users currently have options to avoid AI-generated responses through URL parameters and proxy sites

Competitive landscape: The move comes as major tech companies intensify their efforts to dominate AI-powered search.

• OpenAI’s ChatGPT is rolling out AI-powered search capabilities to all free users this month
• Microsoft offers Copilot-powered search features
• Perplexity has developed its own AI search solution
• Even privacy-focused DuckDuckGo now provides AI summaries and chat features

Strategic implications: By positioning AI Mode prominently in its main search interface, Google aims to maintain its search market dominance while adapting to changing user expectations.

• The placement on the main search page would give Gemini unprecedented visibility to Google’s massive user base
• The move represents Google’s most direct push to mainstream its Gemini AI capabilities
• The integration suggests Google is accelerating its AI strategy in response to competitive pressures

Looking ahead: While Google’s AI Mode could significantly impact how millions of people interact with search engines, questions remain about user adoption and whether this integration will meaningfully differentiate Google from its increasingly capable AI-powered competitors. The success of this initiative may depend on how seamlessly Google can balance traditional search functionality with AI-powered features while maintaining the user experience that made it the dominant search engine.