×
OpenAI finally launches its AI video generator Sora
Written by
Published on
Join our daily newsletter for breaking news, product launches and deals, research breakdowns, and other industry-leading AI coverage
Join Now

The launch of OpenAI’s highly anticipated text-to-video AI model, Sora, marks a significant advancement in generative AI technology, offering users the ability to create high-quality videos from text descriptions.

Launch Details and Availability: OpenAI has made Sora accessible through Sora.com for ChatGPT subscribers in the US and most other countries, though notably excluding much of Europe and the UK.

  • The platform introduces Sora Turbo, an updated model featuring text-to-video generation, image animation, and video remixing capabilities
  • ChatGPT Plus subscribers can generate up to 50 priority videos at 720p resolution with 5-second durations
  • The ChatGPT Pro subscription ($200/month) offers unlimited generations, 1080p resolution, and extended 20-second duration videos

Technical Features and Capabilities: The new platform includes several innovative tools designed to enhance video creation and manipulation.

  • Users can access a community-driven explore page featuring AI-generated videos
  • The storyboard feature enables video generation from sequential prompts
  • A remix tool allows users to modify existing outputs using text prompts
  • The platform includes functionality to transform static photos into videos
  • AI-powered scene blending capabilities enable smooth transitions between different video segments

Safety and Security Measures: OpenAI has implemented various safeguards to ensure responsible use of the technology.

  • All generated videos include visible watermarks and C2PA metadata to indicate AI origin
  • Users must agree to content restrictions, including no minors, explicit content, or copyrighted material
  • Violations of upload policies may result in account suspension or banning
  • OpenAI acknowledges the need to balance creative expression with preventing misuse

Controversy and Challenges: The launch comes amid some controversy within the creative community.

  • A group of alpha testers recently leaked the product in protest
  • These artists alleged they were used for unpaid research and development
  • OpenAI’s vice president of research acknowledged the company faces scrutiny and emphasized their commitment to addressing challenges

Looking Forward: While Sora represents a significant leap in AI-generated video technology, its restricted availability in certain regions and ongoing content moderation challenges suggest a measured approach to deployment. The platform’s evolution will likely be shaped by user feedback and the delicate balance between creative freedom and responsible AI development.

OpenAI is finally releasing Sora

Recent News

“Learn to AI”: California propels workforce training with tech giants across public education system

The partnerships target California's massive public education infrastructure to address growing AI workforce demand.

Qualcomm plans AI server chips for 2028 amid competitive challenges

A four-year wait for data center revenue while rivals cement their positions.

LangChain launches Open SWE, an AI agent for autonomous coding tasks

Works like an additional team member, handling complex projects autonomously while juggling multiple tasks.