×
Getty Images expands AI-powered custom content creation
Written by
Published on
Join our daily newsletter for breaking news, product launches and deals, research breakdowns, and other industry-leading AI coverage
Join Now

Key platform updates: Getty Images has added new functionality to both its Generative AI by Getty Images and Generative AI by iStock platforms that enables users to upload custom reference and product images.

  • Users can now incorporate their product images when generating AI artwork, particularly useful for creating custom backgrounds
  • The platforms support reference image uploads to help maintain specific color palettes, patterns, and textures in the generated output
  • These features are available across both Getty’s main platform and its iStock subsidiary

Technical foundation: The AI system is built on a carefully curated and ethically sourced dataset, utilizing Nvidia’s Edify platform as its core technology.

  • The AI model is exclusively trained on Getty Images content where creators have explicitly granted permission
  • Unlike competitors facing legal challenges, Getty’s approach ensures all training data is properly licensed
  • The system deliberately excludes public domain content, scraped data, and pre-existing AI-generated visuals

Creator compensation model: Getty Images has implemented a fair compensation structure that ensures content creators benefit from AI usage of their work.

  • Contributors whose work is used in the AI training dataset receive annual payments based on AI revenue
  • The payment structure mirrors Getty’s traditional image licensing royalty system
  • This approach aims to establish a sustainable ecosystem that respects intellectual property rights

Real-world applications: The platform’s capabilities have already been demonstrated through creative commercial partnerships.

  • A recent collaboration with Sony Pictures created “Venomize My Pet,” allowing users to transform pet photos into Venom-inspired creations
  • The system maintains strict controls to prevent generation of trademarked brands, products, characters, or identifiable people and locations

Future implications: Getty Images’ approach to AI image generation could establish a new industry standard for ethical AI development in creative tools, potentially influencing how other companies approach AI training data and creator compensation.

Exclusive: Getty Images Enables More Custom AI Creations

Recent News

The companies using AI to discover and design new drugs

Recent clinical trials and multibillion-dollar investments signal growing confidence in AI's ability to accelerate drug discovery and development.

MIT researchers develop breakthrough applying AI to mechanical design

AI system developed by MIT and IBM researchers rapidly designs complex mechanical linkages with unprecedented accuracy and speed.

Fitbit gets an AI upgrade, uses LLMs to better analyze your sleep patterns

Fitbit's new AI-powered Sleep Lab feature aims to provide personalized sleep insights by analyzing user-input journal entries alongside existing health metrics.