×
Creatio’s latest update makes the case for CRM automation via agentic AI
Written by
Published on
Join our daily newsletter for breaking news, product launches and deals, research breakdowns, and other industry-leading AI coverage
Join Now

Creatio revolutionizes CRM with AI-powered automation: Creatio’s latest update, Energy 8.2, integrates no-code enterprise CRM app development with a unified suite of AI capabilities, aiming to streamline business processes and boost productivity.

Key features of Energy 8.2:

  • The update introduces a Unified AI Platform, bringing together agentic, generative, and prescriptive AI within a single environment.
  • Users can now develop AI Skills using natural language inputs, without the need for coding expertise.
  • Over 20 pre-configured AI Skills are embedded into the platform, enhancing core CRM functions for sales, marketing, and customer service.
  • Creatio offers simplified pricing by including all AI features within its standard licensing, promoting faster and more predictable adoption.

No-code development meets AI: Energy 8.2 represents a shift in enterprise software, combining the simplicity of no-code development with advanced AI capabilities.

  • The platform allows businesses to leverage AI and no-code together, transforming workflows without technical dependencies.
  • This approach aims to empower organizations to create, deploy, and refine AI skills across departments without requiring specialized technical expertise.
  • Burley Kawasaki, Creatio’s Global VP of Product Marketing and Strategy, emphasizes that this combination enables unprecedented levels of automation.

AI-driven CRM enhancements:

  • The platform’s AI Command Center provides a structured environment for creating and managing AI skills throughout the organization.
  • Pre-built AI Skills automate tasks, improve customer engagement, and streamline workflows across sales, marketing, and customer service functions.
  • Users can customize and compose these skills to fit their specific business needs.

Flexible and open architecture: Creatio’s platform remains agnostic to AI models, allowing businesses to choose and integrate their preferred options.

  • The system currently supports OpenAI models, with plans to expand compatibility to include Claude and Gemini.
  • This flexibility enables businesses to select the AI models that best suit their requirements and adapt as new innovations emerge.

Industry alignment and client benefits: Creatio’s approach aligns with recent industry trends highlighted in Forrester’s research on modern business applications.

  • The platform emphasizes adaptability and AI-driven capabilities, which are considered crucial for future business applications.
  • Jim Slomka, Chief Revenue Officer at BSN Sports, a Creatio client, reports significant benefits, including increased productivity, larger average order sizes, and streamlined commercial processes.

Implications for enterprise automation: Energy 8.2 sets a new standard for enterprise software by offering a comprehensive, co-creative experience that goes beyond basic automation tools.

  • By integrating AI directly into the app development cycle, Creatio enables businesses to accelerate innovation and improve customer experiences.
  • The platform acts as both a productivity enhancer and a strategic partner, helping organizations navigate the evolving landscape of business automation.

Looking ahead: Creatio’s Energy release positions the company at the forefront of a new era in business software, emphasizing agility, scalability, and cost-effectiveness in the face of rapidly evolving AI technologies.

Creatio makes the case for CRM automation via agentic AI with Energy release

Recent News

Claude AI can now analyze and critique Google Docs

Claude's new Google Docs integration allows users to analyze multiple documents simultaneously without manual copying, marking a step toward more seamless AI-powered workflows.

AI performance isn’t plateauing, it’s just outgrown benchmarks, Anthropic says

The industry's move beyond traditional AI benchmarks reveals new capabilities in self-correction and complex reasoning that weren't previously captured by standard metrics.

How to get a Perplexity Pro subscription for free

Internet search startup Perplexity offers its $200 premium AI service free to university students and Xfinity customers, aiming to expand its user base.