How NVIDIA is turbocharging Adobe’s latest AI video updates

AI-powered creativity enhancement: Adobe’s latest updates to Creative Cloud products and Substance 3D Collection introduce advanced AI features accelerated by NVIDIA RTX GPUs, streamlining content creation workflows for professionals.

• Adobe MAX creativity conference showcased updates to Premiere Pro, After Effects, and the debut of Substance 3D Viewer app, all optimized for NVIDIA RTX and GeForce RTX GPUs.
• The October NVIDIA Studio Driver release, designed to optimize creative apps, will be available for download soon.

Video editing breakthroughs: Premiere Pro’s new Generative Extend feature, powered by the Firefly Video Model, allows seamless frame addition to clips, revolutionizing video editing capabilities.

• Generative Extend uses AI to add frames to the beginning or end of a clip, trained on commercially safe content for worry-free creation.
• Recent GPU-accelerated features like Enhance Speech, AI Audio Category Tagging, and Filler Word Detection enable intelligent video scene modification.
• The Adobe Firefly Video Model, available in limited beta, introduces generative AI for video creation and editing using text prompts or images.

3D content creation advancements: Substance 3D Collection apps now feature RTX-accelerated capabilities and Adobe Firefly integrations, enhancing 3D design workflows and interoperability.

• New Firefly-powered tools in Substance 3D Sampler include Text to Texture, Text to Pattern, and Image to Texture for rapid reference image generation.
• Substance 3D Stager introduces Generative Background, allowing designers to explore backgrounds for 3D models using text descriptions.
• Substance 3D Viewer offers connected workflows with Photoshop, enabling seamless 3D model integration and editing between applications.

Performance improvements: NVIDIA RTX GPUs provide significant performance boosts for various Adobe applications, enhancing productivity for creative professionals.

• Topaz Labs’ new plug-in for After Effects runs nearly 2.5x faster on the GeForce RTX 4090 Laptop GPU compared to the MacBook Pro M3 Max.
• Substance 3D Viewer achieves up to 80% higher frames per second on the GeForce RTX 4060 Laptop GPU versus the MacBook M3 Pro.
• After Effects’ new RTX GPU-powered Advanced 3D Renderer accelerates HDRI lighting processing by 30% on a GeForce RTX 4090 GPU compared to the previous generation.

Expanding creative possibilities: The integration of AI and advanced 3D tools across Adobe’s product lineup opens new avenues for creative expression and efficiency.

• After Effects now features expanded 3D tools for embedding animations, casting realistic shadows, and isolating effects in 3D space.
• The combination of Substance 3D and After Effects allows for enhanced 3D integration, providing access to extensive parametric materials, lighting, and 3D models.
• These advancements lower barriers to entry for complex 3D content creation while improving overall content realism and quality.

Future implications: As AI-powered features and GPU acceleration continue to evolve, the creative industry can expect further transformations in workflow efficiency and content quality.

• The ongoing collaboration between Adobe and NVIDIA suggests a continued focus on optimizing creative applications for high-performance hardware.
• As these technologies become more accessible, we may see a democratization of advanced content creation tools, potentially reshaping the creative landscape.