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Google introduces customizable AI chatbots: Google has launched a new feature called ‘Gems’ for its Gemini AI platform, allowing users to create personalized AI assistants tailored to specific tasks and preferences.

  • Gems are Google’s answer to OpenAI’s Custom GPTs, offering users the ability to create specialized AI chatbots without the need for repeated prompting.
  • The feature is available to Gemini Advanced subscribers and business enterprise users in over 150 countries and multiple languages.
  • Users can access Gems on both desktop and mobile devices, making it a versatile tool for various applications.

How Gems work: Creating a Gem is a straightforward process that involves describing the desired expert or task to Gemini, which then converts the input into specialized instructions.

  • Users simply need to describe the type of expert they want or the tasks they have in mind.
  • Gemini translates this description into specialized instructions for the AI.
  • After naming the Gem, it’s ready for immediate use.

Pre-made Gems: To showcase the potential of Gems and provide users with ready-to-use options, Google has created several pre-made Gems catering to common user requests.

  • Learning Coach: A tutor that simplifies complex ideas.
  • Brainstormer: An idea generator for creative tasks.
  • Career Guide: A tool to assist in job searching and career development.
  • Coding Partner: A software programming assistant.
  • Writing Editor: A tool for editing and improving written content.

Strategic implications: The introduction of Gems aligns with Google’s broader strategy to make Gemini a central part of users’ daily lives and compete effectively in the AI market.

  • By offering customizable AI assistants, Google aims to attract and retain users looking for advanced yet accessible AI tools.
  • This feature complements other recent upgrades, such as the Imagen 3 AI image maker, showcasing Google’s commitment to enhancing its AI ecosystem.
  • The ability to personalize Gemini could give Google an edge in user engagement and retention.

Accessibility and user experience: Gems are designed to enhance the user experience by providing immediate access to specialized AI assistance without the need for complex setup or repeated prompting.

  • The feature’s availability across multiple devices and languages increases its accessibility to a global user base.
  • The simple creation process makes it easy for users of varying technical expertise to build custom AI assistants.

Potential applications: The versatility of Gems opens up a wide range of potential applications across various fields and industries.

  • Educational institutions could create specialized tutors for different subjects.
  • Businesses might develop Gems for customer service, market research, or internal productivity tools.
  • Individual users can create personal assistants for hobbies, self-improvement, or specific projects.

Market competition: Google’s introduction of Gems positions the company more competitively against other AI platforms offering customizable chatbots.

  • This move directly challenges OpenAI’s Custom GPTs, potentially attracting users who prefer Google’s ecosystem.
  • The feature could influence other AI companies to develop similar customization options, driving innovation in the field.

Looking ahead: As AI assistants become more integrated into daily life, the ability to customize these tools will likely become increasingly important.

  • Future developments may include more advanced customization options, integration with other Google services, or the ability to share and collaborate on Gems.
  • The success of Gems could shape Google’s AI strategy and influence the direction of the broader AI assistant market.
How to build your own customized Google Gemini AI chatbot

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