AI’s growing impact on Hollywood: The entertainment industry is witnessing a significant shift as workers across various roles embrace artificial intelligence technology, driven by both creative curiosity and job security concerns.
- Cinematographers, editors, costume designers, and voice actors are among the professionals exploring AI tools to enhance their work and safeguard their positions in an evolving industry.
- Online courses offered by companies like Curious Refuge are seeing increased enrollment from Hollywood professionals eager to acquire AI skills.
- The motivations behind this AI adoption range from enthusiasm about its creative potential to a defensive strategy against potential job displacement.
Practical applications of AI in film and television: Industry professionals are finding innovative ways to incorporate AI into their workflows, demonstrating the technology’s versatility in content creation.
- Cinematographer Benji Bakshi utilized AI-generated images to visualize lighting for a fictional planet in the series “Star Trek: Strange New Worlds,” showcasing AI’s potential in pre-visualization and conceptual design.
- Some workers envision AI being used for tasks such as generating placeholder footage or composing music, highlighting its potential to streamline certain production processes.
- Voice actors are experimenting with AI voice cloning through platforms like Ethovox, exploring possibilities for handling minor tasks when they are unavailable.
The learning curve: Hollywood professionals are taking proactive steps to understand and master AI technologies, recognizing the importance of staying ahead in a rapidly changing industry.
- Film and TV editor Julie Antepli is learning about AI to “know your enemy” and avoid being left behind as the technology advances.
- Curious Refuge reports teaching AI skills to hundreds of people monthly, with writers and producers forming the majority of their student base.
- This trend reflects a growing awareness that adapting to and understanding AI is crucial for effectively regulating and working alongside the technology.
Concerns and advocacy: While some embrace AI, others in the industry are focusing on protecting traditional roles and advocating for responsible AI implementation.
- Costume designer Edward Luís García is studying AI with the intention of advocating for the protection of jobs at risk, such as costume illustrators.
- Entertainment unions, including IATSE, have established AI commissions to study the technology and consider new regulations to safeguard workers’ interests.
- The dual approach of learning AI skills while also pushing for protective measures highlights the complex relationship between the industry and this emerging technology.
AI’s potential impact on job roles: The article underscores the varying perspectives on how AI might reshape employment in Hollywood, from enhancing creativity to potentially displacing certain roles.
- Some professionals see AI as a tool to augment their creative processes and improve efficiency in their work.
- Others view AI with caution, recognizing its potential to automate tasks traditionally performed by skilled workers.
- The industry is grappling with finding a balance between leveraging AI’s benefits and preserving the irreplaceable human elements of creativity and craftsmanship.
Adapting to technological change: Hollywood’s approach to AI reflects a broader trend of industries adjusting to rapid technological advancements.
- The proactive stance of many workers in learning AI skills demonstrates a recognition that staying relevant in the face of technological change is crucial for career longevity.
- The industry’s response to AI mirrors past adaptations to new technologies, suggesting that while change is inevitable, human creativity and expertise will continue to play vital roles.
Future implications and challenges: As AI continues to evolve, the entertainment industry faces both opportunities and hurdles in integrating this technology responsibly and effectively.
- The ongoing dialogue between workers, unions, and technology providers will be crucial in shaping policies that protect jobs while fostering innovation.
- The entertainment industry’s experience with AI adoption may serve as a model for other creative fields grappling with similar technological disruptions.
- Balancing the efficiency and creative potential of AI with the preservation of human artistry and employment will likely remain a central challenge for Hollywood in the coming years.
Get to know your enemy.' How Hollywood workers are learning to use AI
