×
Google Pixel 9 Pro Prioritizes AI Video Boost Over Native 8K Recording
Written by
Published on
Join our daily newsletter for breaking news, product launches and deals, research breakdowns, and other industry-leading AI coverage
Join Now

The Pixel 9 Pro is set to prioritize AI-enhanced video over native 8K recording, according to a recent leak, highlighting Google’s continued focus on leveraging artificial intelligence to deliver premium features.

Video Boost takes center stage: The Pixel 9 Pro will rely on Google’s Video Boost feature to upscale 4K video to 8K using AI, rather than allowing users to capture 8K video directly:

  • Despite the 50MP main lens being capable of shooting 8K video, Google has chosen to prioritize its AI-driven Video Boost feature.
  • Video Boost, which debuted on the Pixel 8 series, enhances captured content by processing it in the cloud.
  • It remains unclear whether this AI upscaling will be an optional feature or if Video Boost will offer user preferences.

Pixel 9 lineup feature differences: The report suggests that not all Pixel 9 models will have the same video capabilities:

  • The Pixel 9 Pro Fold will support Video Boost but will not receive the 8K enhancement, likely due to its different main sensor compared to the Pixel 9 Pro.
  • Zoom Enhance, a generative AI feature that enhances a picture’s details after zooming in, will be available for the Pixel 9 Pro and Pro XL, although its availability at launch is uncertain.

Broader implications: Google’s decision to focus on AI-enhanced video features rather than native 8K recording showcases the company’s commitment to leveraging artificial intelligence to deliver premium experiences:

  • By prioritizing AI-driven features like Video Boost and Zoom Enhance, Google is highlighting its belief in the potential of AI to enhance user experiences and deliver high-quality results without relying solely on hardware capabilities.
  • This approach could set a precedent for future smartphone releases, with AI-enhanced features becoming increasingly prominent as a means of differentiating flagship devices and delivering cutting-edge functionality.

However, some users may be disappointed by the lack of native 8K video recording, as it has become a sought-after feature in high-end smartphones. Additionally, the reliance on cloud processing for Video Boost raises questions about the feature’s performance, accessibility, and potential impact on data usage.

Pixel 9 Pro may lean on AI to get videos up to 8K

Recent News

Baidu reports steepest revenue drop in 2 years amid slowdown

China's tech giant Baidu saw revenue drop 3% despite major AI investments, signaling broader challenges for the nation's technology sector amid economic headwinds.

How to manage risk in the age of AI

A conversation with Palo Alto Networks CEO about his approach to innovation as new technologies and risks emerge.

How to balance bold, responsible and successful AI deployment

Major companies are establishing AI governance structures and training programs while racing to deploy generative AI for competitive advantage.